Introduce yourself to the mattress that revolutionized memory foam.
What Makes iComfort Technology Different?
Outstanding Pressure Relief
Too much pressure build-up while you sleep can cause disruptive tossing and turning. Serta’s Cool Action™ Dual Effects® material is uniquely designed to help reduce average body pressure while you sleep, which can help reduce tossing and turning for a deeper and more restful sleep.
Support Where You Need it Most
Enhanced Cooling Comfort
Comfort that Lasts
Serta’s Cool Action™ Dual Effects® material has been engineered and extensively tested to deliver exceptional comfort for years. Plus, it’s designed to maintain its pressure-relieving comfort through a wide range of home temperatures.
Serta Exclusive Technology
Our revolutionary Cool Action™ Gel Memory Foam material inspired an entirely new category of sleep systems. This material was developed after years of careful study and refinement of existing memory foam products, including the original NASA-inspired memory foam technology. We then improved this with our Cool Action™ Dual Effects® material, which combines our original MicroSupport® gel with our breakthrough MicroCool+ gel in a foam with up to 25% more gel than our original Cool Action™ material. Our material represents a new science in memory foam, re-engineered from the bottom up for excellent comfort, support, temperature regulation, and durability.
Made with Genuine Serta® Gel
- Only our Cool Action™ Dual Effects® material contains millions of Serta’s MicroSupport® and MicroCool+™ gel beads that are infused into our own premium, open-cell memory foam. This proprietary process creates an extremely breathable and supportive memory foam that helps dissipate heat away from the body.
Infused, not Coated or Blended with Gel
- Using a proprietary process, our MicroSupport® and MicroCool+™ gels are actually infused directly into our exclusive premium memory foam while the foam is being produced. This gives our Cool Action™ material a special combination of comfort, support, breathability, and durability. Other so-called “gel” memory foams may use dye and polyol thickeners in place of real gel. Depending on the type of material used, these additives may only have a limited impact on the performance of the foam.
More Gel in a Rich, Premium Foam
- Unlike some other “gel infused” foams sold at discount prices, we infuse our Cool Action™ Dual Effects® material with up to 200% more gel. We also use an exclusive formulation of our premium, open-cell memory foam technology that is denser than these discount products. This creates a richer, more premium feeling finished product with excellent support and durability.